Geeky Minds

Preliminaries of Design Thinking Design thinking as a tool to getting in touch with customers and users, to understand those segments we are touching through our products and services. Look at our innovations and productions, and what our customer needs Phases in Design Thinking - IDEO Source:  Design Thinking Inspiration Ideation Implementation IDEO made Design Thinking popular as they were involved in industrial design and product design, and they applied it to different areas Involves the intersection of the 3 areas that result in an innovative experience: Business (Viability) People (Desirability) Technology (Feasibility) Source:  Design Thinking – Human Centred Design Business + People = Emotional innovation (brands, marketing, relationships) People + Technology Phases in Design Thinking - Stanford University The IDEO process was further developed by Stanford University. Source:  Design Thinking for Everyday Life Empathize - this involves experience the problem from ...

Preliminaries on Business Model Customer segments The different groupings of customers based on specific things e.g. age, gender, interests and spending habits The customer segment are the people who we target It is fruitful to start by understanding the persona for each customer segment The value proposition may differ across these segments Value proposition This is the problem you are solving This would be the specific pain point you are relieving Customer relationships This is concerned with how business interacts with customers This is usually where the user journey comes in that clarifies the points of engagement between business and the customer, and the modes (touch points) used to relate to the customers Channels These are the avenues of customer interaction and becomes part of the sales cycle You consider where the customers are located and how we are going to tell them about the value proposition Key Activities This is the consideration of what the business does and what the ...

This session was insightful introduction into the future of logistics. I learnt that the the world of work is shifting. The corporate environment is slowly moving with the times and is increasingly digitizing. The employee is therefore expected to evolve into an employee that is able to: Work anytime, Work anywhere, Work on on any device, Focus on outputs, Create their own ladder, Customize their work, Share information, Develop into a leader, Rely on collaboration technologies, Focus on adaptive learning, and Learn on their own.  However, the lack of digital culture and training is hampering the logistics and transportation industry. More over, companies are concerned about various challenges that are impeding their ability to digitize their operations. Companies are concerned with data security and data privacy, especially with the increasing use of external data. What I also found insightful was the the high financial investments and the lack of digital strategy are other issues...