Preliminaries - Industry Analysis The industry analysis includes the analysis of Political, Economic, Social, Technological, Environmental and Legal aspects that impact the industry we are operating in. This PESTEL analysis is part of business research and helps us to understand the market the organization is operating in. The factors involved in PESTEL are discussed below Political Government policy Political stability Corruption Foreign trade policy Tax policy Labour law Trade restrictions Economic Economic growth Exchange rates Interest rates Inflation rates Disposable income Unemployment rates Social Population growth rates Age distribution Career attitudes Safety emphasis Technological Technology incentives Level of innovation Automation Research & Development activity Technology awareness Environmental Weather Climate Environmental policies Climate change Pressure from NGOs Legal Discrimination laws Antritrust laws Employment laws Consumer protection Health and safety laws Ma