Preliminaries on Business Model Customer segments The different groupings of customers based on specific things e.g. age, gender, interests and spending habits The customer segment are the people who we target It is fruitful to start by understanding the persona for each customer segment The value proposition may differ across these segments Value proposition This is the problem you are solving This would be the specific pain point you are relieving Customer relationships This is concerned with how business interacts with customers This is usually where the user journey comes in that clarifies the points of engagement between business and the customer, and the modes (touch points) used to relate to the customers Channels These are the avenues of customer interaction and becomes part of the sales cycle You consider where the customers are located and how we are going to tell them about the value proposition Key Activities This is the consideration of what the business does and what the